Packaging, Advertising

Moxie’s Mocktails is a bold, unapologetic brand inspired by the straight-edge movement. Rejecting the notion that a good time requires alcohol, Moxie’s delivers handcrafted, complex, and refreshing mocktails for those who embrace a lifestyle of clarity, defiance, and individuality.

In the DIY spirit of punk, I leaned on raw, high-energy visuals:

• Distressed textures

• Bold typography

• Rebellious color palette

The tone is confident yet inclusive, celebrating those who choose to live with intensity and authenticity, without the need for intoxication.